German Sercovick

PRODUCTS

It offers a range of professional hair color, forme, styling and home haircare products. The products are divided into two categories: in-salon and home care products. Twice a year, L’Oréal Professionnel organizes the Color Collections, major events that contribute to making hairstyles an essential part of fashion marketing.

It’s highly innovative Italian brand. The brand’s products meet all of a professional stylist’s needs (color, cut, care and styling) with 19 lines and more than 250 items. Semi di Lino Diamante is the signature line.